New Balance 550
The 550s, a sneaker from New Balance's basketball range first released in 1989, experienced a breakout in popularity in 2021 after a hyped collaboration with Teddy Santis' Aime Leon Dore.
New Balance 550 White Green
From £80
New Balance 550 Cream Black
From £86
New Balance 550 White Grey
From £81
New Balance 550 White Black
From £84
New Balance 550 Vintage Teal
From £102
New Balance 550 UNC White Dusk Blue (W)
From £86
New Balance 550 Sea Salt Pine Green
From £96
New Balance 550 White Red
From £67
New Balance 550 White University Blue Grey Toe
From £66
New Balance 550 Turtledove
From £87
New Balance 550 White Timberwolf
From £106
New Balance 550 Rattan Sea Salt
From £106
New Balance 550 White Bubblegum Pink (W)
From £128
New Balance 550 White Rain Cloud (Women's)
From £94
New Balance 550 Aime Leon Dore Masaryk Community Gym Green
From £129
New Balance 550 White Green Cream
From £75
New Balance 550 Triple White
From £88
New Balance 550 White Dusty Blue
From £90
New Balance 550 Aime Leon Dore Brown
From £161
New Balance 550 White Pink (W)
From £70
New Balance 550 White Blue
From £83
New Balance 550 White Grey Cream
From £89
New Balance 550 Aime Leon Dore White Leather
From £134
New Balance 550 White Grey Dark Grey
From £94
Originally named the "P550 Basketball Oxford," the New Balance 550 was created by legendary designer Steven Smith and released in 1989. Constructed with premium and perforated leather uppers, breathable mesh, and a rubber sole unit, the low top silhouette was unfortunately not a tremendous success in the basketball market of the 80s and 90s, as it lacked the flashy appeal of other sneakers of the time. This caused New Balance to shift their focus to the running shoe market, leaving the 550 hidden in their archives for nearly 30 years. Today, however, its simplicity is embraced as a casual sneaker.