New Balance 550
The 550s, a sneaker from New Balance's basketball range first released in 1989, experienced a breakout in popularity in 2021 after a hyped collaboration with Teddy Santis' Aime Leon Dore.
New Balance 550 White Green
From £82
New Balance 550 White Black
From £84
New Balance 550 White Grey
From £69
New Balance 550 Cream Black
From £80
New Balance 550 Triple White
From £79
New Balance 550 Vintage Teal
From £76
New Balance 550 White University Blue Grey Toe
From £77
New Balance 550 White Timberwolf
From £79
New Balance 550 Rattan Sea Salt
From £109
New Balance 550 UNC White Dusk Blue (W)
From £78
New Balance 550 Sea Salt Pine Green
From £81
New Balance 550 White Dusty Blue
From £84
New Balance 550 White Grey Cream
From £82
New Balance 550 Turtledove
From £89
New Balance 550 White Incense (Women's)
From £81
New Balance 550 White Perforated Leather Black
From £109
New Balance 550 Aime Leon Dore White Grey
From £142
New Balance 550 White Bubblegum Pink (W)
From £139
New Balance 550 White Gum
From £86
New Balance 550 White Red
From £79
New Balance 550 Sea Salt True Red
From £77
New Balance 550 White Black Grey
From £79
New Balance 550 Aime Leon Dore Brown
From £153
New Balance 550 Black White
From £89
Originally named the "P550 Basketball Oxford," the New Balance 550 was created by legendary designer Steven Smith and released in 1989. Constructed with premium and perforated leather uppers, breathable mesh, and a rubber sole unit, the low top silhouette was unfortunately not a tremendous success in the basketball market of the 80s and 90s, as it lacked the flashy appeal of other sneakers of the time. This caused New Balance to shift their focus to the running shoe market, leaving the 550 hidden in their archives for nearly 30 years. Today, however, its simplicity is embraced as a casual sneaker.