Where has the hype for Salomon come from?

The Salomon brand has been around for a while, but it seems like it's only in the last few years that they've become a real powerhouse in the outdoor industry.

There are a few reasons for this.

First, Salomon has always been a technical brand, making high-quality gear for serious outdoor enthusiasts. But in recent years, they've done a great job of reaching a wider audience with products that are both stylish and functional.

Second, Salomon has been acquired by some of the biggest names in the business, including Adidas and Amer Sports. This has given them the resources to invest in R&D and marketing, and to expand their product line into new categories.

Finally, Salomon has been on the forefront of some major trends in the outdoor industry, including the rise of ultralight backpacking and the popularity of trail running. Their products are often at the forefront of these trends, which has helped to build buzz and excitement around the brand.

So where has the hype for Salomon come from? It's a combination of great products, smart marketing, and being ahead of the curve on some of the biggest trends in the outdoors.